Tilak Arora

Tilak Arora

Managing Partner / CEO

Post Graduate  over 25 year of MR experience. Key touch point for Local & International F&T quant and qual project management in IDS.

Have worked with IMRB  India for 10 year, and with Research Pacific India for 10 year as Operation Director and he was responsible to look after the international business.

During his association with the MR industry, Tilak has handled a range of  studies  across industries e.g. Social research for Unicef, Census studies, Studies for WHO, Studies for MOHI, Retail audits etc

In addition, his experience spans across various types of studies e.g. Mystery audits, Clinics,  Customer satisfaction & tracking, Concept / Pack / Product / Ad testing and various analytical ad-hoc studies.