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Automotive Research

IDS Research and Consultancy has provided fieldwork for Automotive Market Research in Middle East and SEA region. We conduct fieldwork together with our research partners from all over the world. IDS has an experienced and professional team composed of international project managers, car clinic moderators and fieldworkers. We can engage with car owners at any stage in the research, from innovative design to understand needs, through to sales and marketing. We offer research services relating directly to vehicles and their ownership or other industries related to the automotive sector such as insurance, repairs and maintenance. Offering a wide range of techniques, we have the ideal solution to your research need.

Our clients include top-level car companies from Germany, Korea, Japan and France. We have successfully invited hundreds of targeted car owners of Bentley, Porsche , Mercedes-Benz, Audi and other brands all over middle east and SEA region. Car Market Research studies include Car clinics which are the primary tool for uncovering key insights on consumer response to changes in design and details for prototype cars introduced to Middle East region. IDS can conduct static car clinics, dynamic car clinics, 3D virtual car clinics, new car model tests and also driving usability studies to fulfill our customers’ tailored needs.

We provide qualitative and quantitative expertise in all areas of automotive market research. Including vehicle clinics/fly-ins, drive appraisals, depth interviews, group discussions, CAPI (Computer Aided Personal Interviewing) advertising tracking, brand imaging, customer satisfaction, dealer appraisals/audits etc. We actively support a happy and motivated team atmosphere, and are always pleased to hear from interviewers experienced in Automotive interviewing who would like to join us.

We have experience of recruiting and interviewing respondents from all aspects of the automotive sector, we conducted projects amongst:

  • High-end sports vehicle owners
  • Family car owners
  • Motability vehicle owners
  • Automotive industry members
  • Automotive Market Research for clients