Key touch point for any Research business (Quant or Qual) within IDS across the region; (Responsible for Local & International F&T quant and qual business as well).
Has a Bachelors degree in Computer Science and an MBA in Marketing.
Has more than 12+ years of experience in increasingly responsible roles within Market Research at different companies and a considerable part has been in the MENA region. He has been with TNS, TCS, AMRB has worked on Ad testing, Tracks and Ad-hoc studies. Has experience in all modes of Research verticals like Research practice (Customized Research) and Research Operations.
During his association with the MR industry, Rathish has handled a range of studies across industries e.g. FMCG, Packaged foods, Beverages, Automobile, Telecom services, Consumer durables, Fashion etc.
His experience spans across various types of studies e.g. Segmentation, Customer satisfaction & tracking, Concept / Pack / Product / Ad testing and various analytical ad-hoc studies.